At RED HOUSE International School (“RED HOUSE”), transparency is fundamental. Therefore, this Cookie Policy aims to inform, clearly and objectively, what cookies are, why we use them, and how they are employed on our website, portals, and digital platforms, hereinafter simply referred to as “Platforms”.

1. What are Cookies?

Cookies are small text files stored in the user's browser when they access a website. They allow the identification of information about navigation, such as the device used, preferences, and behavior patterns. Cookies facilitate navigation, personalize the experience, and enable recognition of the device on future visits.

2. Why does RED HOUSE use cookies?

RED HOUSE uses cookies for the following purposes:

• Ensure the proper functioning of our Platforms;
• Facilitate and improve user navigation;
• Reduce technical failures;
• Personalize content and experiences;
• Direct information and advertising in a segmented way;
• Statistically analyze user preferences and interactions.

3. When are cookies used by RED HOUSE?

The collection and use of cookies will occur during navigation on our Platform, or in our Platforms connected to the aforementioned website.

4. Types of Cookies used by RED HOUSE

According to their use and purpose, we classify cookies into three types: (1) Necessary Cookies, (2) Performance and Functionality Cookies, and (3) Advertising Cookies. We describe below the characteristics of each of these types of cookies:

4.1 Necessary Cookies

Essential for the functioning of the Platforms, such as session maintenance and basic settings. They do not identify the user directly. Deactivation may compromise the operation of the services.

4.2 Performance and Functionality Cookies

Allow personalizing navigation based on the user's preferences (such as language, location, and login). In some cases, they may identify the user. If disabled, certain features may become unavailable.

4.3 Advertising Cookies

Used to display content and ads based on the user's navigation profile, through data collection. If disabled, the displayed content may be generic and less relevant.

5. Duration of Cookies storage

The types of cookies previously seen can also be classified according to the storage duration into (1) Non-persistent Cookies and (2) Persistent Cookies.

• Non-persistent Cookies are used only while the user navigates the RED HOUSE website. Browsers delete them right after the user leaves the website. 
• Persistent Cookies remain in the user's browser for a longer period, being kept even after the end of the navigation on the RED HOUSE website.

The RED HOUSE website uses both persistent and non-persistent cookies.

6. Management and Control of Cookies

All the cookies used are third-party cookies, meaning they are managed by partner companies. Below are the main cookies used:

7. How can the user avoid cookie collection?

Browsers allow the control of cookie collection through:

• Anonymous or private browsing, which prevents cookies from being stored after use;
• Cookie blocking configuration, according to the options offered by the browser;
• Manual deletion of stored cookies.

We emphasize that by disabling cookies, some functionalities of the Platforms may be affected, compromising the user experience.